notes for annotated bibliography

google's growing grasp

• the search giant is bulking up on partnerships



• Google teamed up with Intuit to enable small-business owners to manage ad campaigns



• teamed up with eBay to offer "click to call" ads connecting online shoppers



• teamed up with MySpace to supply social network's search and advertising



• helped MTV distribute video clips with ads tacked on



• Google realized that while negotiating a deal with Dell that it needed to stretch its existing user base.



• myspace puts Google into the fastest-growing online communities



• Inuit targets business users



• MTV targets video distribution



• the alliance will allow Google to get back into its primary business.



• tim gaumer, google's pretax return on assets declined 7.6% in the quarter ending in june, 11.8%a year ago



• google knows that their biggest threat is Microsoft



• the idea is the that google wants to organize your life, not just information



• online advertising accounts for only 6% of total ad spending.



• consimer interests continue to trump business concerns



• google recently decided not to place ads at the start of videos on its site because users would expect to see content not promotions



• google is unlike Microsoft at this stage in corporate life
  


• in 1983, when microsoft was the same age that google is now, it was one product company with lots of growing pains.

20 great google secrets

• google is clearly the best general-purpose search engine on the Web


• google is a remarkably powerful tool that can ease and enhance internet exploration.


• syntax search tricks- tells google that you want to restrict searches to certain elements or characteristics.


• swiss army google- using a calculator, figuring out whether or not you have the right word or right spelling.


• extended googling- offers several services that give a head start to focusing the search


• there are many different "fingers" in google. they are there to help you and guide you to do well

so much fanfare, so few hits

• short attention span- the internet's most dominant brand is the presumtive winner.


• google's 120 billion dollar market value is based on it domination in searches


• with its huge market cap and lead in search, google has time to work out the kinks and mistakes.


• there are many things that people do not realize. while there are people sitting at a computer searching for things that dont exist, ther eare other people navigating thier way throught the world wide web.